The first one is just called WiiF

Squeezable. Fast to open. Easy to apply. Quick to rinse. Built for the dog that just rolled in four inches of mucky puddle water — not the one in the catalogue.

Vegan Paraben free Cruelty free Made in UK pH-balanced

Single bottle

250ml · ~30 washes

£18

Twin pack Save 10% + free shipping

2 × 250ml · for the multi-dog menace

£32 £36

Triple pack Save 20%

3 × 250ml · stockpile season

£43 £54

Qty

Wet the dog. Squeeze a generous line down the back. Lather with both hands, working through to the skin. Rinse until the water runs clear. Towel off. Let them shake. Repeat if they were really feral.

Active: Plant-based surfactants (cleans), oat extract (skin), glycerin (moisture), mild fragrance. Free from:

Parabens
SLS / SLES
PEGs
Artificial colours
Animal-derived ingredients

Full INCI list available on request.

Formulated and manufactured in the UK. Bottle is 100% recyclable LDPE. Made in small batches with a partner who's done dog products for fifteen years and knows what works.

Free shipping on orders over £40, otherwise £3.95. UK only at launch — Europe and beyond once we've got our feet under the table. Returns within 30 days if your dog hates it. We won't ask why.

One squeeze, lather, rinse.

Soak the dog

Warm water. Get them properly wet, not just damp. Avoid the eyes.

Squeeze it on

A good line down the back. More for big dogs. The bottle does the work — no need to wrestle the cap.

Lather everywhere

Both hands, fingers through the coat to the skin. Don't forget under the chin and the back legs.

Rinse till clear

Until the water runs clean. Stand back. Let them shake. You will get wet. That's the deal.