Yes. That's the entire point. WiiF is built for the dog that just rolled in something the rest of the family is now actively avoiding. One squeeze, lather, rinse. If the smell survives a full wash, send us the photo and we'll send you a refund.

Three things. The bottle is built to be used one-handed while you're holding a wet dog. The fragrance is mild and gone in five minutes — no coconut, no lavender. And it's actually formulated for filth, not for catalogue dogs that get a wash once a fortnight as a treat.

Yes — pH-balanced for dog skin, mild fragrance, no harsh detergents. Safe from 12 weeks. If your dog has a specific skin condition, check with your vet first like you would with any wash.

250ml. Roughly 30 washes for a medium dog. More for small dogs, fewer for the lab who came home from a four-mile cross-country run through a bog.

When they need it. Not weekly, not monthly — when they're dirty enough that you actually want them clean. Over-washing strips natural oils. Most dogs are fine on a "wash when feral" basis. WiiF is built for those moments, not for a routine.

Don't. Cats famously do not need washing. If you're trying to wash a cat, that's between you and the cat.

Yes — it's for all coat types. For very long or thick coats, use a bit more product and work it through to the skin properly. Rinse thoroughly. The bottle is built to handle the volume.

Plant-based surfactants for cleaning, oat extract for skin, a touch of glycerin for moisture, mild natural fragrance, and water. No parabens, no SLS, no PEGs, no artificial colour. Vegan and cruelty-free. Full INCI list available on the product page.

Yes. No animal-derived ingredients, no animal testing. We don't make a song and dance about it because it's just the default for us.

Honest answer: glass smashes when wet hands meet a wet floor, refills aren't viable at our scale yet, and the squeeze bottle is the entire product idea. The bottle is 100% recyclable LDPE and we use post-consumer plastic where we can. We know it's not the long-term solution. We're working on it.

UK only at launch. Europe and beyond once we've got our feet under the table. Free shipping over £40, otherwise £3.95. Most orders arrive in 2–3 working days.

Yes. 30 days, no questions asked. We won't make you fill out a form about why. Send it back, we'll refund you.

If it hasn't shipped yet, yes — email us within 12 hours of ordering. Once it's gone out, you can return it once it arrives.

A small UK team who'd had enough of dog products that treat dogs like they're made of porcelain. We made the wash we wanted to use.

Nothing. It's the noise a dog makes when something interesting walks past.

Eventually. We've got ideas. We're not in a rush. The first one is the wash — get that right first.