Rolled in something? Dug in something? Wore something home? One squeeze, lather, rinse. Designed for the worst day, not the catalogue.
Like a ketchup bottle, not a luxury cosmetic. Open with one hand while the other holds the dog. Because anyone who's washed a dog knows the score.
No coconut. No lavender. No yoga studio. Mild fragrance, gone in five minutes. A dog should smell like a dog, not a hotel lobby.
Plant-based, paraben-free, cruelty-free, made in the UK. We don't bang on about it. It just is.
"My dog hates baths. He found a fox. Now he doesn't smell like a fox. WiiF works."
